Vicki Martin


Milwaukee Area Technical College

Vicki Martin


Milwaukee Area Technical College

Dr. Vicki J. Martin is the tenth president of Milwaukee Area Technical College. She has served in higher education for nearly four decades, at MATC for three decades and has led the college since 2014. The Milwaukee native and first-generation college student holds a bachelor's degree in sociology from the University of Wisconsin-Milwaukee, master's degrees from the University of North Dakota (counseling and guidance) and Cardinal Stritch University (business management), and a doctorate degree in educational leadership and policy analysis from the University of Wisconsin-Madison.

In 2015, Martin launched the MATC Promise, a public-private partnership that provides free tuition for eligible new high school graduates. The first-in-Wisconsin program drew the attention of former Second Lady Dr. Jill Biden, who addressed MATC’s graduates in Spring 2017. In Spring 2018, Martin announced a major expansion of the program -- the MATC Promise for Adults -- which provides free tuition for eligible students to finish their degree. To help more students stay in college and graduate, she is leading MATC through its implementation of the nationally-recognized American Association of Community Colleges’ Guided Pathways framework. Martin has attracted growing private-sector and foundation support to the MATC Foundation, serves on the steering committee of the Higher Education Regional Alliance, and is a founding leader of the M3 (pronounced M-cubed) initiative, which brings together MATC, Milwaukee Public Schools and UWM to transform the future of Milwaukee through education. She is also a board member of City Year Milwaukee and serves as the chairperson of the Bradley Tech High School Commission, where she has helped implement an Early College program connecting students to both college credits and career exploration.

In January, Martin was named to the Milwaukee Business Journal’s list of “19 Executives to Watch in 2019.”


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15 to Finish

Boost the number of students who are on track for on-time graduation by encouraging enrollment in 15 credits each semester (30 credits per year, including summers). Financial aid dollars, as well as institutional process and practice, should support that standard.

Math Pathways

Ensure all students enroll in and complete gateway math in their first year by designing math courses that are aligned with the skills students need for their chosen program of study.

Corequisite Support

Increase gateway course completion within the first year by enrolling entering students into the college-level math and English courses, providing those who need additional help a concurrent course or lab that offers just-in-time academic support.

Momentum Year

Build momentum so students meet first-year benchmarks: informed choice of meta major or major, enrollment in 30 credits with nine in the program of study and completion of gateway courses. Provide early support and guidance for decision making, using interest assessments and labor-market data.

Academic Maps with Proactive Advising

Default students onto highly-structured academic maps that include 15 credits per semester (or 30 per year), indicate milestone and pre-requisite courses, and empower advisors to effectively monitor progress and provide intervention as needed.

A Better Deal for Returning Adults

Increase degree attainment by inviting adult learners back to complete their education, providing a redesigned system that offers accelerated courses, year-round enrollment and predictable schedules. Give credit for prior learning and experience and additional support to help students navigate the system.

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