Laura Kornish

Professor of Marketing

Leeds School of Business, University of Colorado Boulder

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at Leeds School of Business, University of Colorado Boulder

Laura Kornish

Professor of Marketing

Leeds School of Business, University of Colorado Boulder

Laura Kornish is a professor of marketing at the Leeds School of Business, University of Colorado Boulder. She served a term as department chair starting in 2017.

Laura's current research is about idea generation and selection in innovation. One finding from that work is that early, systematic data collection on initial “raw” ideas is helpful in making decisions in new product development.

One of the arcs in her teaching career has been helping business students get better at working with data and mathematical models. Laura taught Decision Models in the MBA program at Duke (Fuqua School of Business) from 1998-2005. Since then, at Colorado (Leeds School of Business). She has worked with all levels of undergraduates and masters students on intelligently using data, in product development, in digital marketing, and more generally across business. Laura worked with the CU Math Department to develop a novel required math class for the business undergraduates. That course is an answer to the question, “What kind of math do business professionals need to master?”

Laura's research has been published in several journals including Marketing Science, Management Science, Operations Research, and Journal of Consumer Research. She currently serves on the editorial review board of Marketing Science.

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